What domain name extension should you choose

There are heaps of domain name extensions - .com, .net, .org, .com.au etc. But which one should you choose? below I've given you some definitions of the main extensions you can choose from. Use them to relate it to the website you want to create:

• .com stands for commercial and is the most well-known domain name is preffered by many domain owners.
• .net stands for network and is mostly used by websites related to networks or internet services.
• .org stands for organization and is most used by non-commercial web sites.
• .biz stands for business and is used for mostly for business websites.
• .info stands for information and is use for information websites. Like .biz is is starting to grow in popularity.

If you are selling a product or your website is targeted to a specific country, it is a good idea to buy the country-code domain for the country you are targeting such as .com.au, .jp and .de.

Here is a great article written by Active-Domain.com about How Many Extension Should You Register. It gives you an idea about what domains extensions you should register for your website:

It is up to you to decide which extensions are most relevant for your business. It depends a lot on your customer base, range of products/services, and also your brand image.

You should always use domain forwarding service to redirect visitors from your other domains to your primary domain. This is quite essential since visitors may get confused about your web site address and may reach your competitor’s web site. For example, you domain name is home-appliances.net and your potential customers may reach home-appliances.com, which is your competitor.

Prevention is always better than cure. So, instead of buying a rival domain name from someone (at a high cost), it is always preferable to register that domain name yourself (at a low cost).

We find that name protection and greater coverage are the two key forces driving the need for registering more than one domain name. The accessibility of the site increases by registering more than one extension for a domain name.

There are other advantages of multiple domain name registration. It helps in creating a demand for similar domain names due to people realizing that so many domain names are available related to the primary one.

But some observers in the industry have a different viewpoint. They think that having more than one domain extension is very confusing for the visitors to these sites.

In conclusion, I would like to say that your primary target should be .com and thereafter, find out the relevant extensions for your business and try to register them also. I recommend you to register all relevant extensions so as to guarantee maximum coverage and minimum misguided competition.

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